Email Continues to Drive Sales
Retail and Catalog customers that track purchase activity through DARTmail saw 3.2 purchases result from every 1,000 sent during the fourth quarter of 2003. The average order size was $100 and the revenue per email delivered was $0.26.
Damn.
While these data are hopefully representative of the legitimate email marketing efforts, I can see being used by the spam industry to support its position, sell more spam, and influence legislation.