Where I come from, which isn't where I grew up, though it's where I spent the first part of my childhood, "BMW" stands for "basic Marin wheels". For Microsoft, it's "beat monopoly whack" -- in the EU.
\r\n\r\n[link|http://www.projo.com/business/content/projo_20031026_mot26x.94374.html|Microsoft has named Helmut Panke, chairman of the management board of BMW, to its board of directors]. Charles Noski, formerly AT&T's chief financial officer and vice chairman, was also named.
\r\n\r\nI see this as an overt attempt to gain sway over the EU, where Microsoft [link|http://www.theregister.co.uk/content/4/33130.html|still faces anti-trust actions]. I think Microsoft thought they'd have this wrapped up on schedule, in early June o fthis year, and is starting to get concerned.