* They could bundle a licensed copy of Opera with GoLive. The install of it could be optional, but it could default to 'Yes.'
* They could make it *very* obvious that Opera is their Browser Of Choice: for instance, catering for IE bugs would be explicitly documented as exactly that.
* If they are indeed eating their own dogfood, then their website should target Opera with IE support as and where required. Including, perhaps, prominant "Works best in Opera!" icons.
* They could change their tech support scripts so that when people ring with GoLive rendering issues, one of the first questions is "Have you tried it in Opera?"
* They could publically lobby MacroMedia to follow suit. :-)

It's risky. Very risky. But if they really want to light a fire under Microsoft's IE division, then they have to take risks.

Wade,