I just recently bought a 30gig IDE drive. I went in and saw a couple of models mark down to the $90-$100 range. I picked one out and grabbed one of their sales people to print out a quote sheet* after finding the drive on their computer. Out of curiosity, I asked if it was the cheapest drive. After a few taps on the keyboard, the sales rep found a similar drive - same capacity, rpm, cache, etc. - for $70. I asked the guy where it was on the floor and he said it wasn't on display nor advertised. The only way a customer could find it was to ask.


*If you've never been to Fry's, the way it works is they have drives, memory, and cpu's on display on a wall with price tags. You pick one out and a sales droid prints out a price quote that you take to the register up front. After you pay, another clerk gets your hardware from a cage at the front of the store.