Solomon said that there is nothing new under the sun...
But I digress, already.
What is new, I think, is the creation of a community that transcends time and space.
What I mean by that, is that you don't have to all be at the same place, at the same time. Threaded conversations can occur over time, without all participants being there at EXACTLY the same time.
Also, the fact that you don't have to specifically MEET (all people at the same time, same place), means you can get more things done, I think.
With IWeThey, each one of us drops in as time permits and leaves our opinion, we don't all have to be here at 4pm on Thursday.
Also, he's saying the joining of multiple technologies at one time is new. Conference call plus web presentation, plus instant message chat all at the same time. Hasn't been possible before. Before, we all had to show up in a conference room and watch the same slides from the laptop, and someone had to act as "scribe" to take down all the comments.
The sociology is the same at is ever was. The technology we use to interact, however, is new.
Just don't let a bunch of high school kids know about this website!
Glen Austin