The curse of the 'Info Revolution' is the growing fading of the signal into the noise. Obv no 'rating' system can match a mind; but I can't see that being an excuse to simply abandon all efforts to try for "some help" - nobody has to accept a given algorithm.
If it's going to be a necessity when all this is 10x of today's volume.. best start early to at least ponder the matter.
Ashton