Suppose you're devising a logo for a new wing of the Defense Advanced Research Projects Agency, an office charged with developing intelligence tools and integrating the government's existing surveillance networks. Suppose that it has a vaguely sinister name\ufffdsay, the Information Awareness Office\ufffdand that it's to be run by a former Iran-contra conspirator. What would your design be?

If you work for the actual Information Awareness Office, created earlier this year with one-time National Security Adviser John Poindexter at its helm, you'd depict a Masonic eye-in-the-pyramid blasting a sci-fi death ray across the globe. If you wanted to play on the fears of every paranoiac in the country, you couldn't do much better than the IAO's logo, on display at the Office's site.