Fox's founder and president, Roger Ailes, was for decades one of the savviest and most pugnacious Republican political operatives in Washington, a veteran of the Nixon and Reagan campaigns. Ailes is most famous for his role in crafting the elder Bush's media strategy in the bruising 1988 presidential race. With Ailes' help, Bush turned a double-digit deficit in the polls into a resounding win by targeting the GOP's base of white male voters in the South and West, using red-meat themes like Michael Dukakis' "card-carrying" membership in the ACLU, his laissez-faire attitude toward flag-burning, his alleged indifference to the pledge of allegiance--and, of course, paroled felon Willie Horton.

Described by fellow Bush aide Lee Atwater as having "two speeds--attack and destroy," Ailes once jocularly told a Time reporter (8/22/88): "The only question is whether we depict Willie Horton with a knife in his hand or without it." Later, as a producer for Rush Limbaugh's short-lived TV show, he was fond of calling Bill Clinton the "hippie president" and lashing out at "liberal bigots" (Washington Times, 5/11/93). It is these two sensibilities above all--right-wing talk radio and below-the-belt political campaigning--that Ailes brought with him to Fox, and his stamp is evident in all aspects of the network's programming.