The memo continues with the suggestion that news stories could be used to accompany the Editorial Board's opinion pieces. "I suggest that [the editorials] could be built upon and informed by a news-feature package with an equally specific focus," writes the unnamed Chronicle official. The main purpose of these "news-features" would be to "inform" readers of a supposed anti-rail conspiracy in Houston. In other words, expect the Chronicle's radical pro-rail editorial opinions to seep over into their news coverage as the Chronicle intentionally engages in the art of yellow journalism so famously associated with the founder of their parent company, William Randolph Hearst.