Did they include the possibility of massive neutrinos? Probably not, since in the dynamics of the SM the neutrino sector is stricly massless. My gut feeling is that this anomaly is related to neutrino oscillations.
The muon, and the tauon after that, remain the biggest puzzles in physics. There is no explanation at all for it yet. A tentative idea is that the geometry of the world is conformal and not isometric. Such a geometry has an operator called "dilation", which makes things locally bigger or smaller, and in some form, the eigenstates of it may correspond to generations.
Of course, the article immediately mentions supersymmetry, a worthless idea that accomplishes nothing other than give physicists something to do.
I also liked the last lines - Shrub Inc. is cutting off their funding. Boy those Repos hate the fsck out of science, no?
-drl