[Jeff] Stier has announced that he aims to file a lawsuit against a California organic foods company for violating state law.

The law he refers to is Proposition 65, a state consumer-protection law created by voters in 1986. It requires companies to affix a warning label to any of their products that contain carcinogens, cancer-causing substances, even in miniscule amounts. Any failure to comply opens companies to devastating economic penalties.

"Bounty hunters can earn up to $3,000 a day for each day a manufacturer is in violation of Prop. 65\ufffds labeling requirement," reported CNSNews.com. "Some environmental activist groups in California exist solely to bring Prop. 65 lawsuits."

After years of fighting such activists, Stier has now decided to become one of them. He plans to become a "bounty hunter" using Prop. 65 against their friends, allies, and profiteers.

The key to his approach is this: Proposition 65 requires the labeling of carcinogens in products\ufffdbut it makes no distinction between manufactured cancer-causing chemicals and natural ones.

And it turns out that the all-natural "Whole Wheat Farm Bread" sold by Whole Foods Market in California is, as CNSNews quotes Stier, "full of carcinogens." But this bread, for which health-food enthusiasts have been paying a premium price, has never carried the carcinogen warning label Prop. 65 requires.