The Cruz campaign bought 15 separate ads on Facebook over the past two weeks, each featuring a video of the senator dramatically hyping the need to hold two U.S. Senate seats in Georgia runoff contests.

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He asked for $5 contributions to his new “Keep Georgia Red fund.” But Facebook users who clicked through to the online donation page—and read the fine print at the bottom—would see that the actual beneficiary was Cruz’s own campaign committee, not Sens. Kelly Loeffler or David Perdue, the two Republicans running for re-election in Georgia.