Couple things
First, I think the whole point of the story is that Boeing stopped listening to the best and the brightest.
Second, because they stopped listening, when they were told about the problem instead of fixing it they offered to sell the fix for an additional fee.
Third, when there's a bug in a car the likely consequences are orders of magnitude smaller. Rather than a crash, you're more likely to get some bug reports, which you fix.
And finally, who said the best and brightest hadn't already chased stock options to Uber and Waymo?
Second, because they stopped listening, when they were told about the problem instead of fixing it they offered to sell the fix for an additional fee.
Third, when there's a bug in a car the likely consequences are orders of magnitude smaller. Rather than a crash, you're more likely to get some bug reports, which you fix.
And finally, who said the best and brightest hadn't already chased stock options to Uber and Waymo?