Starkist™ doesn't want (tuna) with good taste (a fish carrying a book, was it?)
..wants tuna that tastes good.

Methinks both examples suggest that language was invented to disguise (contents of mens' minds.)
There must be a reason too, that "coding"/now the source of sustenance and Lamborghinis for many fat-cats: also connotes the nefarious.

[rhetorical] What-if we're ALL simply: incorrigible lying bastards? [/]