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New No one really knows
Up to 1940, there were preferences but also a lot of variability in colors, as well as assignment to gender. Around 1918, the preference in the US was blue for girls, pink for boys. By 1940, it seems to have been reversed. At that time, the related industries apparently detected a commercial opportunity and must have started a concerted effort to promote the current gender assignment.
New Fashion is usually all about "whatever they don't already have"
That's why it all goes in cycles. But this one keeps going further in the same direction.
--

Drew
New Simplification, inventory reduction, more sales?
Boiling everything down to mostly two color schemes means less worries about what will sell. You can have larger production runs and yet end up with less overall stock. And once you have convinced everyone that boy == blue and girl == pink, it means there is a lower likelihood that the clothes will be reusable by the next offspring.

Going out on a limb: once something like this has reached critical mass, it is hard to go back, or take it in another direction. The colors have become intertwined with gender identity and that is a rather touchy topic to this day.

(There is some research in the matter - see http://www.smithsonianmag.com/arts-culture/when-did-girls-start-wearing-pink-1370097/, but that cover blurb also does not reveal how it was cemented in place in the '40s.)
New interesting stuff, thank you
"Science is the belief in the ignorance of the experts" – Richard Feynman
     Cultural view of colors - (drook) - (8)
         Neat. (No wonder Belgium is so weird. ;-) -NT - (Another Scott) - (7)
             It's another divided nation. -NT - (a6l6e6x)
             Y'all are doing it wrong - (scoenye) - (5)
                 Why did they switch it? -NT - (drook) - (4)
                     No one really knows - (scoenye) - (3)
                         Fashion is usually all about "whatever they don't already have" - (drook) - (2)
                             Simplification, inventory reduction, more sales? - (scoenye) - (1)
                                 interesting stuff, thank you -NT - (boxley)

We're gonna make this night... last fo-evah!
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