Most folks are living in the last 10 minutes, or the next 3 hours. Living in the now takes a lot of concentration and not easy to do or keep up for long periods of time.
always look out for number one and don't step in number two
"Remembering your Self" IS a catchword ergo cliche amidst all sorts of posits about {{say}} ..escaping the tyranny of.. the rote? full-automatic?? Monkey Mind stimulus/response BS (close-enough, that, I wot.)
..which so lends itself--also too--to Boolean simple-ass "solutions" to regularly-bizarre er, human dilemmas.