"So what?" Your point about Google back stepping it's stated goal of "doing no evil" is irrelevant in the market place precisely because Capitalism is part and parcel of doing evil. If you're going to have one of these gadgets, you're going to be doing business with companies engaged in evil. No sane person believed Google's initial claim of "doing no evil" and properly understood it to mean, "doing no evil until we get enough market share. Then, like all good Capitalists, we'll be as evil as the market allows." So, why are you complaining about Google?
But, you're not talking about Apple. I'm asking, "Why not?" Your position here misses the larger point. That's all. You may not want to address it and that's fine. But taking a gander at the entire forest instead of focusing on a tree doesn't limit anything. It enhances the vision.