For the past few years I’ve been adding to my collection of Horizon (subtitled “A Magazine of the Arts”) magazines, and after a few minutes online yesterday I have secured, assuming no mishaps in transit, the last three issues of the publication in its classic form. Published by the same folks who did American Heritage, Horizon was launched in September 1958 as a bimonthly, scaling back to a quarterly after 1963. I first became acquainted with it in the early sixties, when my father subscribed to it for a couple of years, and acquired those copies when der Alte gave me first refusal upon thinning out his library thirty years ago—for Horizon was not the kind of magazine one threw away.
It was a handsome, glossy, lavishly illustrated production in hard covers, ad-free, with about 120 pages per issue, boasting a distinguished roster of contributors over the years (Robert Graves, Carl Sagan, John Kenneth Galbraith, Robert Hughes, Igor Stravinsky, Julian Huxley, James Thurber, Arthur C. Clarke and a galaxy of other luminaries). The “arts” were well covered—painting, photography, sculpture, music, film, dance, poetry, architecture &c—but so were history, astronomy, sports, travel, urban planning, archaeology, sociology and a raft of other subjects. To quote from an “Editor’s Note” on the occasion of the magazine’s fifth anniversary:
I wish there was still a place today in the cultural firmament for Horizon, but even more than that, I wish we still had a middle class confident enough in its future to put aside a little energy for cultural striving of the kind that Horizon sought to address. I mean, The New York Review of Books is aimed at an audience with a somewhat higher median level of sophistication, but as far as the bulk of its readership goes, I think it’s preaching to the choir of the well- and very well-educated. Horizon didn’t talk down to its readership, but without being inaccessible, it did encourage them to stretch, I think, and I would guess that in 1962 the magazine would appeal to both the Ivy-educated ad executive in Westchester County and to the sales manager in the San Fernando Valley. I doubt whether there are many culture vessels today that address the modern-day equivalents of the two, and if there are, I suspect that the overlap is at, so to say, a baser and more superficial level. I don’t think we’ll see the likes* of Horizon again, because the culture that supported its modest circulation (≈150,000) has been supplanted by one irretrievably infantilized. Still, those legendary back numbers are still to be had through the online marketplace, and any issue chosen at random will be found brimful of treasures and edification.
I’ve written further about Horizon here, under the heading "Mid-American Middlebrow"
cordially,
*Last minute thought: Although I suspect its own audience is less broad than Horizon's was, and although its editorial approach is quite different (and far more economical, most of its "contributors" being long dead), perhaps the closest equivalent I can think of today is the also ad-free, idiosyncratically eclectic Lapham's Quarterly, which maintains a website here.
It was a handsome, glossy, lavishly illustrated production in hard covers, ad-free, with about 120 pages per issue, boasting a distinguished roster of contributors over the years (Robert Graves, Carl Sagan, John Kenneth Galbraith, Robert Hughes, Igor Stravinsky, Julian Huxley, James Thurber, Arthur C. Clarke and a galaxy of other luminaries). The “arts” were well covered—painting, photography, sculpture, music, film, dance, poetry, architecture &c—but so were history, astronomy, sports, travel, urban planning, archaeology, sociology and a raft of other subjects. To quote from an “Editor’s Note” on the occasion of the magazine’s fifth anniversary:
We came along, of course, at a most appropriate moment, in the midst of the much-heralded “cultural explosion,” that sudden, mid-century outburst of interest in the arts which has resulted in the unprecedented spread of education, wealth and leisure [RC note: And what does this suggest about the consequences of the current contraction and concentration of those desirable elements?]. Never before have so many painters painted, sculptors sculpted, or writers written; never before have so many techniques of mass reproduction and distribution been so highly developed. Movements seem to make their way around the world in a moment, and fads almost fly. The problem for educated people, therefore, becomes one not of availability but of discrimination and quality, of choosing the significant and the enduring out of all this chaotic outpouring. It is Horizon’s task to make selections like this in every issue, and to present our choices from all this vast cultural storehouse, past and present, in the most interesting way we know.At present, a shelf in the next room holds the first seventy-seven issues, and I expect before the turning of the month to add March, May and July of 1977, following which, after years of declining revenues and circulation, the magazine switched to a conventional softbound, ad-supported monthly model of somewhat diminished editorial quality and greatly inferior art direction. The undertaking struggled along in this attenuated format for another dozen years of melancholy afterlife before it finally folded in 1989, but for those of us who knew the old Horizon, it died with that final issue in the old format.
I wish there was still a place today in the cultural firmament for Horizon, but even more than that, I wish we still had a middle class confident enough in its future to put aside a little energy for cultural striving of the kind that Horizon sought to address. I mean, The New York Review of Books is aimed at an audience with a somewhat higher median level of sophistication, but as far as the bulk of its readership goes, I think it’s preaching to the choir of the well- and very well-educated. Horizon didn’t talk down to its readership, but without being inaccessible, it did encourage them to stretch, I think, and I would guess that in 1962 the magazine would appeal to both the Ivy-educated ad executive in Westchester County and to the sales manager in the San Fernando Valley. I doubt whether there are many culture vessels today that address the modern-day equivalents of the two, and if there are, I suspect that the overlap is at, so to say, a baser and more superficial level. I don’t think we’ll see the likes* of Horizon again, because the culture that supported its modest circulation (≈150,000) has been supplanted by one irretrievably infantilized. Still, those legendary back numbers are still to be had through the online marketplace, and any issue chosen at random will be found brimful of treasures and edification.
I’ve written further about Horizon here, under the heading "Mid-American Middlebrow"
cordially,
*Last minute thought: Although I suspect its own audience is less broad than Horizon's was, and although its editorial approach is quite different (and far more economical, most of its "contributors" being long dead), perhaps the closest equivalent I can think of today is the also ad-free, idiosyncratically eclectic Lapham's Quarterly, which maintains a website here.