Alternet:
In addition to a whisper campaign against Schweich's faith, his intended campaign for governor of Missouri made him the target of political rivals who already began hitting him with paid advertisements. In one radio ad, composed by Ted Cruz adviser Jeff Roe's Axiom Strategies, he was called a “little bug” and compared to the television character Barney Fife due to his physical build.

AlterNet called Axiom Strategies and requested Roe's comment about both suicides. We were told that Roe has not answered any media requests on this topic. As of this writing, the Cruz campaign has not gotten back to us with a comment.

In an interview with CNN yesterday, Cruz said he was “not going to engage in the personal mudslinging, in the negative attacks on people's character.” If that were true, why would he hire someone who played a role in such a brutal smear campaign?
Politics is a blood sport.