Freedom, I guess.
Over here, pulling that sort of shit (headline figure that's not actually doable) would get you into all sorts of interesting and expensive legal trouble.
One thing the Great American Experiment is teaching us is the not-new-to-us-over-here lesson that large companies will do absolutely anything they can, right up to the very outer limits of the law, to get your money. You cannot rely on them to Do The Right Thing, and so if you want them to do something (say, honestly advertise what it costs to get a mobile phone and a plan from them), you've got to legislate those motherfuckers right in the face.
One thing the Great American Experiment is teaching us is the not-new-to-us-over-here lesson that large companies will do absolutely anything they can, right up to the very outer limits of the law, to get your money. You cannot rely on them to Do The Right Thing, and so if you want them to do something (say, honestly advertise what it costs to get a mobile phone and a plan from them), you've got to legislate those motherfuckers right in the face.
