Oh, I know I'm not his audience. It's not that. It's that I don't think his article is helpful at all, to anyone. It basically says "take loads and loads of pictures, you never know, you might get a good one, and while you're at it, buy my presets for a piece of software you don't understand!"
The problems beginners have aren't camera problems, they're composition problems. Trees coming out of peoples' heads. An unwillingness to get close. Everything taken from eye level, instead of getting down low or up high.
Composition is 90% of photography, yet he doesn't talk about it at all.
His presets? Well, they might be brilliant, they might be shit - I have no idea - but I'll bet you a pint of foaming ale that they're not significantly better than the stuff you can download off Adobe's site:
The best advice is "think about your picture, and that means understanding a little about aperture, shutter speed, and ISO".
Seriously, an hour spent reading the opening chapters of Understanding Exposure will do more to lift a beginner's photography than any amount of farting around in Lightroom or taking bad advice about kit lenses.
tl;dr: Don't invest time and money in software, invest it in understanding.