What a painful exercise! I'm glad he stuck with it - I hope it pays off.
(via http://planet.python.org/ )
Re: Adventures in writing a book on Django by PyDanny.
The actual book sales seldom pay well. The real benefit is the boost in job ops and perceived value of your expertise as a result of getting the thing out there.
And like so many other fields - 99% of the books out there are crap and making yours stand out is a whole other crap shoot.
I think he'll see value, but I doubt it will be from book sales directly.