They say that the truth is the consultants essentially used the Romney campaign as a money making scheme, forcing employees to spin false data as truth in order to paint a rosy picture of a successful campaign as a form of job security.
Zac Moffatt, Digital Director for the Romney campaign, was specifically named as having Âbuilt a nest egg for himself and co-founder of Targeted Victory, Mike Beach,Â and that they ÂdidnÂt get socialÂ media and ignored objections from other consultants and staffers in the campaign.
Here's the thing: no one should be amazed that Romney can't run a company or manage consultants. He's a financial guy, and a private equity financial guy at that. He's never actually run a company that builds something, makes something, or provides a service. All of his vaunted Bidniss Experience was useless in the real world of doing things.
Private equity people can sometimes be good at this, but not if they haven't come from another business that actually had to do something for a bottom line. Invariably the inside guys, the deal makers, the ones who know money inside and out but nothing else, are complete and utter idiots when it comes to the nitty gritty of running a company. They're the guys on the board that make a vassal company's CEO or CIO cringe with every dumb-ass idea they have for increasing revenue.
Romney also hasn't had to deal with information technology on a large, enterprise scale. Bain was small. They didn't need a huge IT infrastructure, and as a result he never understood it. Some financial companies, like my old one, had to be able to handle this sort of thing because they were actually providing a service and managing high volume trading systems. Not Bain.