http://www.tricedesi...o-the-nook-store/
However, there is one trick you may notice that if you go to the Âapps menu on the Nook color, you wonÂt see any of your applications deployed via USB. DonÂt fret they actually are on your device. There is just a trick to view them. From the Âapps menu, click on the Âarchived button. A popup will be displayed here. Now, press and hold the Âvolume up button. When the speaker appears on the screen (continue holding the volume button), tap on the speaker. When you tap on the speaker, the Âextras screen is displayed. (You can release the volume button now.) The Âextras screen will list all of your manually installed applications, and you will be able to re-launch your installed apps.
... Wat??
Independently confirmed via another Android developer, by the way. I'm in hell.