True, but I wasn't clear what I was suggesting.
Fragmentation and the other issues that malraux outlined are serious and are holding the Android platform back. If a small ISV could say:
"This app is certified to run on the new Widget tablet running Android 4.1 (JB). You can get our app and the Widget for a special bundle price of $x."
It wouldn't be a single-purpose box, it would be a standard Android box, but an up-to-date one that the ISV could target and maybe get a piece of the hardware money as well (if tablets become cheap enough - it obviously wouldn't work especially well for smart phones that depend on phone company subsidies). The Store issues would have to be addressed as well, but if it were a standard JB box then presumably at least Google Play would work out of the box.
I agree it's not practical (at least not for the biggest players), but it is a way to attack the problem. Another way is to somehow get preloaded on new boxes (the DOS/Windows/Office model). Otherwise, the market isn't going to be very big (in a sensible sense) for a few more years (after things shake out some more), and ISVs are going to be struggling in the Android space.
My $0.02.
Cheers,
Scott.