The organization wanted to get away from the previous application that did the Website for them. Charging US$21,000 per year for an essentially static website...
They are having to support the old website... and point all the "pages in Google" to the proper pages at the new merged site.
They are paying an SEO/Marketing firm a ton of money and they had this arm-lengths long list of *CRITICAL* old URLs that had to be redirected to the proper location.