>>> If you control the framing, you make it very difficult to lose the political battle.

Indeed.

Some time ago, there was this:

http://www.dailykos....To-Save-You-Fools

And this book:

http://www.amazon.co...1299378672&sr=8-1

And these folks..

http://www.qrca.org/...&subarticlenbr=28

And one begins to get the idea that words do matter, now more than ever.