[link|http://motls.blogspot.com/2007/11/exceptionally-simple-theory-of.html|http://motls.blogspo...le-theory-of.html]
Needless to say, the visually intriguing and colorful paper is a huge joke. The first place where I exploded in laughter was the equation (1.1). It says, using words, the following:
My connection of everything = connection for gravity + weak force + strong force + electromagnetism + electron + neutrino + up-quark + down-quark + other-generations
That's pretty cute! :-) The author is not constrained by any old "conventions" and simply adds Grassmann fields together with ordinary numbers i.e. bosons with fermions, one-forms with spinors and scalars. He is just so skillful that he can add up not only apples and oranges but also fields of all kinds you could ever think of. Every high school senior excited about physics should be able to see that the paper is just pure junk. I understood these things when I was 14.
Concerning the title, I present it as a joke but I agree with Freedom of Science that if the title is viewed seriously by some important readers and if the author allows it, it is a case of scientific fraud.
There is not a glimpse of physics in that paper. You won't find anything like a "Lagrangian", "amplitudes", "masses", "cross section", "energy", "force", "Hamiltonian", "entropy", "path integral", "temperature", or other words that you expect in physics paper. When he talks about actions, they're always wrong actions from some previous obscure papers that have clearly nothing to do with observable physics either. On the other hand, you find a lot of random assignments of particles to vertices of polytopes - something that you know from papers about the octopi.