[link|http://www.abc.net.au/7.30/content/2007/s1987366.htm|"US presidential campaign goes live online"].

KERRY O'BRIEN: As we reported last week, Australia's politicians are now starting to engage with cyberspace campaigning, but America's presidential candidates are already zooming along in the fast lane.

And they're discovering the benefits and perils in what's being called the YouTube election.

The internet may be an effective way to get the message out and raise funds, but it's also demonstrating a great capacity for the rapid and largely uncontrollable release of embarrassing or damaging moments.

Last night the candidates experienced the latest use of new media - the first presidential CNN/YouTube debate.


I also liked this grab near the end:

CAROL DARR: In presidential campaigns, you have to raise so much money so fast that before the internet you were forced to go to big donors. You just couldn't rely on small donors. The internet has changed that and allowed the small donors to come to the candidates. And so it is possible to run a campaign on small donations now.


You can also watch the actual report - it's about 7 minutes - by downloading a WMV or a RM version. Or, for a short time, you can watch a Flash-plugin version on [link|http://www.abc.net.au/7.30|http://www.abc.net.au/7.30] and select the article by name on the right.

Wade.