End Customers does necessarily mean End Users.
For that reason and that reason alone, it is an open-ended statement.
I still believe, that Novell is operating in good faith on the openness of the deal. Also believe they have turned a blind eye to the issues on purpose. Getting Microsoft into this deal with they think helps them, when in fact they have legitimized Linux even more.
Personally, I think Microsoft is in the frying pan with the burner on "blast furnace". This also means that the amount of time to get to molten state is a long way off. But it also means they may notice.