Online advertising has gotten to the point where successful companies deliberately outcompete less successful ones by saying, "Our profit margins are higher, we can afford to bid up keywords until they can't afford them."

With that much commercial interest, individuals trying to compete are just caught in the crossfire.

Doubly so when your advertising tagline is not going to make sense to your target audience. (If you're not part of this site, you won't know what an LRPD is, let alone whether you've got one.)

Cheers,
Ben