down the throats of end users.
There really is no need for them to get new TVs. They will just miss the extra info transmitted on the sidebands. Which of course, since it'll be wide format... the news and programs *WILL* use that area for things normally not have done. Like Center shots tween two people, meaning the "NTSC 4:3" only users will se about 2/3rds of each person... :)
But, they will still be able to *SEE* it.