Both actually. Depends on the project of the moment.
[link|http://dictionary.reference.com/search?q=honourable|http://dictionary.re...arch?q=honourable]
This should be all projects I work on. Don't screw the client, provide a product or service that they need, use renewable resources, employ a variety of people (and yes, I'm pretty sure they all have the legal right to work in this country, if not being full citizens, we have a VERY strict HR department), provide full health benefits for all employees with a modest co-pay for family coverage).
Yup, this one I'm sure of.
[link|http://dictionary.reference.com/search?q=admirable|http://dictionary.re...earch?q=admirable]
This one as well, but not all the time. Think of ways to do things that are better / faster / cheaper / easier / safer / less error prone / higher quality than before. Implement them in a way that is the most cost effective, trying to use best resource for the project. Fight others, even when they are scary and have the possibility to hurt me, when I think they are doing things the wrong way that would end up hurting the company, employees, or our long term ability to be in business. Put my ego aside and let others shine and have credit for their ideas or work effort.
Note: About 1/3 of our business is fullfillment. We maintain stock for companies and send it out on a daily basis, typically triggerred by a customer / prospective client calling and asking for it. Would you be trying to find something wrong with that as well?