All things taken together - from er "our times" and since:
I believe they want merely - a small ongoing appearance of their (madly creating 10M lines of new code?) carefully.. moving towards.. a rilly Enterprise-Level\ufffd Super-Site for sore eyes (which is why the present site - er, makes ones eyes sore - readin them dk. grey symbols on them dk. blue backgrounds).
But really n'truly: management Does Not Want even the merest chance of a bunch of Yahoos makin snide remarks about their innate ineptness, their evident biases - and overall - Dumbth in All Things.
Yet.. they must pretend that, they rilly Are Getting There!
Just my assessment - nothing else makes any sense. No One can be That Dumb - unintentionally! A 13-year old (well not Any 13-year old, but many..) could have done better than the last two stabs.
InfotainmentWorld - the Real Wave of the Future. Here Now.