How Apple Is Reclaiming the Classroom
Apparently educators agree with you.
[link|http://www.businessweek.com/bwdaily/dnflash/jul2001/nf20010711_074.htm|
BYTE OF THE APPLE]
By Charles Haddad
How Apple Is Reclaiming the Classroom
Jobs & Co. is again No. 1 in education, thanks to a series of smart moves, starting with its new AirPort wireless network
In less than a school year, Apple has clawed its way back to the top of the bell tower in the all-important education market. In public schools nationwide, it has dethroned reigning champion Dell Computer by a margin of greater than two to one, according to the very reputable Quality Education Data, longtime number-cruncher and school consultant.
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How did Apple so quickly best a fierce competitor that wields price cuts like a saber? Jobs & Co. can't afford to respond in kind, so it counterattacked by offering schools a compelling idea: Let us build a wireless network of portable computers that when tapped into the Internet, will not only make teaching more powerful but will delight children as well. This network lets students post homework online and administrators automate everything from progress reports to attendance records.
