DaimlerChrysler will challenge the boundaries of automotive advertising, not to mention good taste, by sponsoring a football game between scantily clad women during halftime of the Super Bowl.

The automaker, which has received a growing amount of criticism because of its increasingly sexually suggestive ads, knows it is going a step further with the Lingerie Bowl on Feb. 1.

For 20 minutes, 14 models dressed in lingerie will get down and dirty during a tackle football game. The program will be live on a pay-per-view channel, requiring viewers to shell out $20 to $30 to get a peek at the game.