The forces of Commerce and Corp-managed politics will kill any word as suits a purpose of dissembling for power - cf

Compassionate Conservative - a phrase whose invention.. indicated a need for the claim of a new sensibility: its image natch, not any actual change. Let's not even peek at patriotism as automatic support even for Idiots.

(and of course, by now: virtually every other label for formerly ~ recognizable political attitudes including even what "Left' or 'Right' might mean - in '03)

Alas too, as early as '60s I recall seeing in the Mother Country of (Our) Language - a double-decker bus at Oxford Circus, with a {ugh} Advert on its side:

Drinka
Pinta
Milka
Day
..shades of Dorothy L. Sayers' Lord Peter Wimsey mystery at the Ad Agency, Murder Must Advertise.

et tu, Brute? then let there be Limbaughs. Who can say if it's already too late to actively begin reversing the damage? (That would require inculcation of a new respect for Language, in perhaps the most personally disrespectful Era yet)


Ashton, dinosaur